The product that has given the world its best-known taste was born in Atlanta, Georgia on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola®, and carried a jug of the new product down the street to Jacobs’ Pharmacy where it was sampled and pronounced excellent. It was then sold for five cents a glass as a soda fountain drink at Jacobs’ Pharmacy. Dr. Pemberton never realized how popular his drink would become. He gradually sold pieces of his business to partners. Near the end, he sold his remaining interest in Coca-Cola to Asa G. Candler who had great business skills. Mr. Candler then bought some more rights and got control of the company from there on out. On May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal. The advertisement proclaims that his wholesale and retail drug business as “sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating . He did not own it until 1891, but he needed $ 2,300 to make it his business. Mr. Candler formed The Coca-Cola Corporation in 1892.