Indian Terrain is a vertically and horizontally integrated apparel manufacturer whose name is synonymous with the highest quality menswear in the country. The brand’s commitment to embrace current lifestyle choices of simplicity in appearance, quality in content, and outstanding value has helped it establish itself as a favoured choice for the Indian man over the years.
Indian Terrain’s clothing is a mix of American athletic and elegant and easy-going casuals that appeal to people of all ages, showcasing the brand’s broad appeal. There has been a surge in demand we have been requested more information about the company, which is one of the fastest-growing clothing franchise in India. We intend to shed some light on the brand, its history, and the process for establishing an Indian Terrain franchise in India in this article since it is a decent business opportunity. If you are a business owner or intend to start a business, purchasing a franchise might interest you.
Celebrity Fashions Limited, the parent firm of Indian Terrain Fashions Ltd., began operations in the year 2000. By 2010, Indian Terrain, which was founded by Mr Venky Rajgopal, had demerged, and was operating on its own. Indian terrain set out to cater to the needs of the cosmopolitan, mature, upwardly mobile man by delivering premium workwear and smart casual attire to Indian men.
Indian Terrain’s fundamental idea is to provide modern simplicity, where less is more, as well as a style that accentuates and improves an individual’s inner beauty through modern, classic, and timeless clothing. Indian Terrain has managed to keep its ground and thrive in a business that is always adapting to shifting trends that result in growing production costs.
At the heart of the storey that gave birth to Indian Terrain, three aspects remain intact: Indian ancestry, Madras roots, and an identity that is American activewear. Madras is genetically linked to the American East Coast’s preppy athletic wear clothing code, thereby relating the brand to its clear aesthetic choice.
The Madras check cloth is a typical example; it was created in Madras and has been a staple of American sportswear style for almost a century. Khakis are another important component of Indian Terrain’s apparel collection. Khakis defined the foundation of western sportswear when they were first introduced in India as a uniform for the British regiment. Each object featured by Indian Terrain is imbued with the spirit of Madras and the exuberance of India, lending it the grace garnered through 16 years of constructing perfection.
Products We Deal In
Indian Terrain sells a variety of products or services that are specifically developed to meet the demands of guys. Indian Terrain has made a name for itself with its classic combination of khaki chinos and casual shirts, as well as accessories like as belts, wallets, and socks.
Denim, jackets, sweaters, sweatshirts, coats, and blazers are among the brand’s many offerings. In September 2015, the company launched its own brand named “Indian Terrain BOY” to cater to males of all ages. This collection is aimed solely at boys between the ages of 4 and 16. The menswear collection of Indian Terrain has inspired a few outfits for children who want to twin with their siblings or parents.
This contains a variety of apparel options ranging from casual shirts and polos to denim and winter attire, all with fascinating motifs and patterns. In October of 2016, the brand debuted a line of carefully picked footwear under the name “Indian Terrain Footwear” to compliment the American-style clothing pieces. Every pair of shoes is created to complement the brand’s signature khakis and chinos, with traditional designs and a natural colour palette.
Brand Image & Authority
Because Indian Terrain has such a large consumer base, millions of metres of cloth are necessary to keep up with demand. The firm also outsources to individuals ready to create products according to the brand’s standard and style, which it sources from China, Bangladesh, Turkey, and other regions of India.
Indian Terrain retails across the country through 800+ Multi Brand Outlets (MBOs), 150+ Large Format Stores (such as Lifestyle, Shoppers Stop, and Central), 100+ Exclusive Brand Outlets (EBOs), and crucial e-commerce platforms and an online presence, with a revenue of more over INR 500 crores. The brand is also making available franchising opportunities for specific businesses.
Going Down the Franchise Route
By running the stores and looking after the operational parts, the brand has chosen to go the franchising agreement route to assist bring out the best in entrepreneurs and their abilities. This allows the brand to focus on the product while still taking control of it.
The average Indian Terrain store is 600 – 900 square feet in size. Indian terrain also has major stores that demand between 1500 and 2000 square feet of space. Now, the brand is concentrating on expanding into more tier 2 and tier 3 cities.
An estimated franchise fee of roughly 20-25 lakhs is required to launch an Indian Terrain franchise. This sum would cover the entire cost of equipping the interiors of the space in the Indian Terrain format, as well as the area’s rental agreements and staff training.
Indian Terrain receives a royalty of 20% of gross sales in a month from its franchisees. The Return on Investment (RoI) can be predicted in as little as two years with correct marketing and location tactics.
Indian Terrain Fashions Limited; SDF IV & C2, 3rd Main Road, MEPZ – SEZ, Tambaram, Chennai – 600 045, INDIA is the company’s contact information. Fax: +91 44 2262 2897; Email: email@example.com