Building a Brand Online

“Building a brand online can seem daunting, but it doesn’t have to be. This write-up will teach you how to build your business’ online presence with just a few simple steps.”

When you’re just starting out in business, the last thing on your mind is how to build a brand. But it’s important to think about branding from day one if you want your company to grow and succeed in the long-term. Your brand can be created offline or online and should include:

• A logo that stands out and tells people who you are;

• Colors that represent your values;

• A tagline with a strong message; and,

• An elevator pitch (a quick summary of what makes you different).

Brands help consumers know what they’re getting when they buy something from you, which gives them confidence in their purchase decision. It also helps them remember who they bought from whenever they see your product or service

 

What is brand building ?

A brand is a name, term, design or symbol used to identify a particular product from others. In other words it is how you communicate with your customers and what sets you apart from the competition.

Building a brand online can be extremely difficult for small business owners who have limited advertising budgets and resources at their disposal.What would typically take years of building relationships offline can now be achieved in a few months thanks to social media sites such as Facebook and Twitter.

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